And this season, brands have plenty of talented bloggers to choose from. "Fashion Week is transforming from an industry need into a marketing opportunity," says Fohr Card founder James Nord. (Fohr Card, by the way, is a members-only service that offers brands access to both public and proprietary data of thousands of blogs, all on one dashboard.) "Relationships with bloggers can guarantee a certain level of coverage from an engaged audience." What is changing, though, is the importance of Twitter, Instagram and other platforms compared to a blogger's actual URL. "Traffic may shift away from blog URLs over to other platforms, but there is always going to be a place for influential voices," Nord says.
Daniel Kelleghan Daniel Kelleghan Photography Twitter: @dkelleghanInstagram: @dkelleghan The Chicago-based commercial photographer, a self-professed lover of "travel, art, people, fashion, coffee and bikes," mostly shoots architecture and people.
Rachel Martino RachMartino Twitter: @rachel_martino Instagram:@rachmartino Martino is a Southern girl who landed in Brooklyn and dabbles in vlogging. (She works in social media, too.) Her site is a mix of personal style shots and stories about living in New York.
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